The various media always surprise me at Valentines day (Not really). Everyone is thinking love, everyone is speaking love, faking love and most of all, spending money on cheap and tacky things that, in some magic way, prove undieing love.
It happens with the press as well. Mass-sensationalism about love. This one killed for love, this one died because of love, that one was murdered for the cheap tacky things and the contents of his wallet. Isn’t it lovely that this couple has been married for 67 years? Should they die the next day, no news article will mention it. Once reported, no need for a follow-up.
It happens with music, to a degree. While love songs are always being produced, and we are all partial to the occasional ballad, there is a sudden influx of love songs across the radio waves. I like music, but I also like variety. 25 love songs, back-to-back, do not appeal. But then, if they keep dong it, it must mean someone still listens.
It happens with movies. Mostly them. Of any media, movies are the most exploitative. I understand why, they are expensive, take a long time to make and most of all, only ever have attractive people in them. I think that is the only reason why people (read = woman) go to see these movies. Oh! It has McDreamy in it? Or that other guy, Steroid-Beast, And that other one, you know, Sleazy-but-still-cute-in-a-skater/surfer-way.
These people dominate the February film line up. I am fine with chick-flicks(but not a fan), but movies made to exploit the Valentines hype, now those I really don’t like. I’d love to see a Rom-Com with ugly people. Think of it. Ugly people that truly love each other, and have to deal some heavy issues, whatever they may be, but they LOVE EACH OTHER!
Or maybe two ugly people meet, that’s where the movie starts, and as the movie progresses, the relationship develops and the people become more ‘pretty’. Not a huge makeover, but enough to convoy a message of Love is Beautiful. Not R50 a ticket, R25 a kilogramme, R30 an hour.
I don’t know. Should I be angry at the world’s media, that is just another type of business, trying to make a profit off whatever sells, or should I be angry at the people you buy into it. If those people didn’t buy, there would be not comparing of Valentine’s Gifts, because that’s what they are. Commodities to be compared and valued, and they are called Valentine’s gifts. Because that’s all they’ll ever be.
Show your love during the year, not on a special day that has had all the special meaning behind it stripped, replaced with special prices